Google Ads management and audits
The advertisement, landing page and tracking together show how a campaign works. We review existing Google Ads accounts or prepare new campaigns around your services, target market and agreed budget.
Define the campaign goal first
Should the next step be an enquiry, a booking or another business action? That guides the campaign approach, landing page and events to track.
Review an existing campaign
We examine campaign structure, targeting, search terms, advertisements and available performance data. Landing-page and tracking reviews can also be included in the agreed audit.
Planning, setup and management
Campaign structure and ad copy follow your offer. During management, search and business data guide proposed changes within the goals and budget we have agreed.
Connect the click to the next step
The landing page should present the offer and action the advertisement points to. Conversion tracking helps distinguish a visit from a meaningful business event. Reporting makes those connections clear.
Common questions
Can you work with an existing account?
Yes. We review its settings and data before defining the changes. Access and management scope are agreed in advance.
What do we need before starting?
Your offer, target market, advertising budget and an available landing page. We identify any gaps in measurement alongside campaign planning.
Tell us which enquiries you want to generate.
What would you advertise, which markets would you target and do you already have campaigns or a landing page?